Sarah Whitehead

BA (Hons), MSc


Sarah Whitehead is an international lecturer and pet behaviour counsellor. She sees dogs and cats with behavioral problems on referral from veterinary surgeons across the south of England, under her company name of the Alpha Pet Behaviour Practice. She has an MSc in Animal Behaviour and is a member of the APBC (Association of Pet Behaviour Counsellors), a past public relations executive for the APDT (Association of Pet Dog Trainers) and MD of Alpha Education - an organization providing accredited education in the field of behaviour and training.

Sarah runs the Clever Dog Company® chain of puppy and dog training classes, all based on the most modern methods of teaching both people and their pets, with several branches now established across the South of England.

Sarah is the author of more than twenty behavioural and training books, booklets and videos including Puppy Training for Children, The Puppy Survival Guide and Clever Dog: The Secrets Your Dog Wants You to Know.

Sarah is a regular contributor to the specialist press, a feature writer for 'Dogs Today' magazine, and is frequently quoted in the national press.

Her TV appearances include 'Pet Rescue' for Channel 4, two series of 'Barking Mad' for the BBC, 'Give a Pet A Home' for ITV, 'Open House' with Gloria Hunniford for Channel 4, and Richard and Judy - to name a few!

Sarah is a favourite guest on numerous radio programs, including BBC Radio 4 and a phone-in show on BBC Radio Berkshire.

As well as animal behaviour, Sarah has a special interest in human psychology. She is an NLP Master Practitioner (a branch of cognitive psychology) and has a passion for successful strategies in adult learning.


Sarah's websites are: